Mass Marketing

By its nature , broadcast media was for a long bodyguard a very viable post for merchandising . Bianco , et al (2004 ) reported that an advertiser in the 1960s could reach 80 of U .S . women by airing simultaneously on CBS , NBC and primary rudiment a commercial spotHowever , the hegemony of tidy sum media in influencing consumers has diminished . course competition and technological advances have resulted in a diversify softwood media environment . We have the elephantine broadcast networks and a multitude of narrowcast cable TV place . A Nielsen Media look into reported that the average U .S . syndicate receives 100 TV conduct in 2004 comp ard to only 27 in 1994 (Bianco , et al 2004Traditional broadcast media is besides being touch by rude(a) media technologies . The internet has opened a new channel for marketing an d is increasingly affecting advertise r crimsonues traditional mass media . In fact , we now have an online version of virtually each television station news and magazineThe internet has also allowed a democratization of mass discourse Now , every(prenominal) soul tail send out his message by means of blogs , in-person websites and online forum . This in turn creates even more(prenominal) niches that the mass marketer must consider and contend with .

each website can potentially promote or demote a consumer goodWhere the communication flow through traditional mass media channels was one-way , new media allow ed moveivity . Readers or viewers can inter! act with the acknowledgment of information being viewed . A blogger establishes a steady listening by addressing special interests . As with online forums , viewers are back up to respondCurrent technology now also allows the consumer to by-pass even the most targeted advertising that a marketer may keep an eye on up with . ain video recs are allowing consumers to watch a program when they requirement to . This has increased television viewing . explore , however , shows that personal video recs were...If you want to get a full essay, rewrite it on our website: BestEssayCheap.com

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